The Story

Dan's career began at the age of 14 with his entrepreneurial initiative DBV Auto Detailing, a luxury car detailing business. Marketing was more primitive at that time and consisted of referrals and direct response (placing flyers on car windshields at nearby parking lots). While tactics have become more advanced than what was available to a 14-year-old, the targeting strategy of the core audience hasn't changed.

Dan's first role out of college was at Destination Maternity Corporation ($500M), the largest maternity retailer in the world, and held various roles in account management, business development, and marketing. While spearheading multiple new ROI-positive promotional and direct response initiatives, Dan also decreased expenses with operational efficiencies.

Continuing his entrepreneurial aspirations, Dan officially started DBV Marketing Inc. in 2017.

DBV Marketing Inc. is a highly experienced fractional performance marketing agency with a specialized focus on digital media buying, email marketing, and ROI analytics. With a deep understanding of the digital landscape and a passion for data-driven strategies, Dan and DBV Marketing Inc. helps businesses maximize their marketing efforts and achieve exceptional results.

With over 20 years of industry experience, Dan has honed his expertise in performance marketing, leveraging his skills to drive targeted traffic, boost conversions, and optimize return on investment. He has a proven track record of developing and executing successful marketing campaigns across various digital platforms, including paid search (Google), social media (Facebook, Instagram & TikTok), and email marketing.

As a fractional consultant and team member, Dan works closely with businesses to understand their unique goals, challenges, and target audience. He conducts comprehensive audits to identify areas of improvement and develops tailored strategies to enhance their digital presence and increase sales.

Dan is a trusted partner for businesses seeking to maximize their marketing efforts and achieve tangible growth in today's digital world.

Today, Dan lives in the Philadelphia area with his wife and daughter. He currently sits on the board of the American Marketing Association Philadelphia as the Executive Director of Data and Analytics, Stanton Community Partners as the Treasurer, and volunteers as a big brother for Big Brothers Big Sisters of America. In his spare time, Dan enjoys running and sharing healthy meals with his family.