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Optimize your Website for Email Lead Generation: Email Marketing 101

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Optimize your Website for Email Lead Generation: Email Marketing 101

It makes me sad when companies don’t utilize their websites to the fullest.  Websites are a GREAT discovery tool. But once they are discovered, there needs to be a pull or a reminder to bring prospective clients back.

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How to Use Technology to Enhance Your Digital Marketing & Promotional Strategy

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How to Use Technology to Enhance Your Digital Marketing & Promotional Strategy

When starting to focus on Marketing, it’s important to spend money and resources on the right areas.

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Beware of the Shiny Objects: Put Marketing Strategy, Management & Analytics First

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Beware of the Shiny Objects: Put Marketing Strategy, Management & Analytics First

As a decision maker, you should turn to your marketing strategy and analytics first before spending energy to mimic one-off successful campaigns to drive perceived quick hits. You might not need more video content, or it could be a mistake to foray into a platform that doesn’t house your audience.

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Why Your Small Business Needs Marketing

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Why Your Small Business Needs Marketing

If you are a running small business, please think of marketing as more than an expense. With the proper marketing management support, marketing will be implemented correctly and will provide a positive return on your investment.

Intro to Google Analytics for Small & Medium Sized Businesses: Part 1

Intro to Google Analytics for Small & Medium Sized Businesses: Part 1

If you are a running small or medium sized business, I hope there is a strong correlation between your desire to succeed and your need for insights. Without data from which to gather insights, you're asking for trouble—sort of like swimming down class-5 rapid river without a helmet or a raft.