Marketing Strategy
This step will allow your small business to speak to your current and prospect clients in the right voice while conveying the right message.
The steps to achieve this are as follows...
Analyze your business: Clearly your team and clients are the experts. The goal is to translate all that information into an actionable plan.
Develop a target market: What does your ideal client look like? Common category groupings include, but are not limited to age, sex, profession or career, income level, level of educational attainment and geographic location.
Goals: What do you hope to achieve? A clear objective will help shape the strategy.
Develop a strategic marketing plan to generate new leads and nurture existing leads to increase revenue.