How to Use Technology to Enhance Your Digital Marketing & Promotional Strategy

20 years ago I was wrapping up my final semester at Muhlenberg College. My major...

Computer science. Nerd stuff (and my mom did and still does say that I'm cool)... and my friends still call me Milhouse.

I didn't really enjoy coding and certainly wasn't at the top of the class, so it was time to find something else.

Cut to, 20 years later, I'm in marketing. 21 years ago, I thought that those two fields were on opposite ends of the spectrum.

Digital Marketing & Technology

But in reality, digital marketing and tech overlap on a Venn Diagram.

Understanding systems, UI/UX (CRO), data, reporting, analytics, ad psychology, ad platforms and the overall business are different parts of the brain (but are important to bring a business from great to better).

While I cannot walk the walk in coding at higher than a "B-" level, that's good enough for a chunk of E-commerce and Internet marketing. SQL and HTML and "languages" that I can understand, but I maybe use those twice per year. A couple of the REAL helpful "technology" tools are...

API (Application programming interface) Data Integrations in Digital Marketing

✅ Zapier: Allows for data to seamlessly transfer between platforms without programmers (simply put, it's a prebuilt API). Think of capturing prospective leads in Facebook and pushing them to an email platform for nurturing.

Website Analytics & Tracking in Digital Marketing

✅ Google Tag Manager: Allows for adding snippets of code in the <head> of any website. So useful for analytic conversion events and other "add-ons". Another great use case, adding an email capture pop-up.

And when my "B-" level isn't good enough, I can talk the talk-ish with tech teams. Translating technical requirements from marketing speak to technical speak is an art form.

In short, while I wasn't thrilled with my C.S. degree, the learnings are still shining through.

Feel free to call me a nerd or Milhouse anytime.